Search Engine Optimization (SEO) is the continuous practice of optimizing a website for certain selected key phrases to get high placement (page ranking) on search engine results pages (SERP). If you can manage to get high placement (page ranking) on search engines (Google, Yahoo & Bing) it means lots of free traffic to your site, which of course in returns means more exposure for your products or services.
The one thing you need to remember about search engines is that they want to reward their searchers with desired quality links. Bearing this in mind, think of a search engine as a moving target. Your current keywords may place your website on the first results page, but in a year time it may drop you down to third page.
There are two types of Search Engine Optimization
- White Hat SEO
Optimizing a website within the parameters set by search engines. White Hat SEO is a long-term strategy that increases website traffic by sending website visitors in search of relevant content to your website.
- Black Hat SEO
Optimizing a website to "cheat" search engines. Websites are optimized to illegally achieve high page rankings. These websites are occasionally black-listed by search engines.
There are 2 types of Search Engine Optimization implementation
1. Internal SEO
Several factors influence the position of a site in the search engine page results. Internal ranking factors are controlled by website owners (text, layout, etc.)
2. External SEO
These are elements that generate website traffic via various channels ranging from traditional to new media marketing.
Our SEO package includes the following
- Search engine friendly website structure (optimizations & validations)
- Research of keywords / key phrases
- Link popularity tests
- Emerging trends
- Identify linking partners (improve SERP)
- Integrate traffic monitoring software
- Search Engine Submissions
- Suggest relevant online marketing solutions